Michael Jackson Memorial Week Special #1
In order to honour the man I decide to write just about MJ for the entire week. Lets kick off our MJ appreciation week with another installment of Good Idea Bad Idea (GIBI). This time around, we will see how good ideas first pioneered by Michael ends up being overused and raped by artistes that came after him.
Music Videos as Mini Movies
GOOD IDEA
The first music video that was played on MTV was The Buggles’s Video Killed the Radio Star. The video was absolutely shite by today’s standard but that video started the MTV revolution. Michael one-ups his contemporaries by making high concept video clips. Before Michael, video clips were cheaply made and shot on videos instead of film. Michael with the help of John Landis produced what might be the most famous music video ever made with Thriller. The mini movie cum music video ran for a 13 minutes. It also came with its own title sequqnce and rolling credit at the end. With that one video, Michael changed how music video would be use for the next 25 years.

Nice track + nice concept + nice dance move =the best music video ever?
Nowadays music videos and launching an album came hand in hand.It would be suicidal to launch and album without a killer music video to compliment the first single. A good music video can make or break an artiste career. When I was a kid, I can’t wait for Michael to come out with a new album and singles just so that I can see his next kick ass music video. It might sound funny to the younger readers to this site but back in the 80’s music videos on TV was quite rare. Instead of showing adverts, TV3 would should one video clip to fill in the time in between shows. I remember watching the Smooth Criminal music video and was absolutely gobsmacked by the awesomeness. But since it’s on the telly, I often miss the beginning part. I would then ask my sister to keep watch of the TV when I was not watching it.
“Kalau ada video MJ jangan lupa jerit kat abang! Tak nak miss lagi starting Smooth Criminal”
So I could be in my room playing with my LEGO when suddenly my sister Erni would scream on top of her lungs.
“Abang ada video Michael Jackson sekarang.. cepat!!”
These days if a new video came out and you just saw the tail end of it, one can just YouTube it later. Even the heavily censored music video can be found within 5 minutes of clever Googling. Kids these days have no idea how lucky they are!
BAD IDEA
Well the bad thing is these days we have way too many high concept videos. I wouldn’t mind if they are any good but most of today’s music video are just flash with no real story. Some tried to emulate the epicness of Smooth Criminal or Thriller but failed miserably. The nadir of the mini movie high concept video is Justin Timberlake’s What Goes Around video. It was supposed to be a mini movie but the “movie” lacks any story worth watching. Unlike MJ’s videos, there was not even a memorable dance scene that makes you go wow. It is just fucking lame. You know your video failed when not even Scarlet Johanson wearing a very sexy corset failed to make me give a damn.

9 minutes of pure shit - the fourth minute is just WTF?
Worst still when you have rap video directed Hype Williams. He will open each video with “hype production 200x presents”......... “A hype William video”................ “ In collabo with Young Jeezy”. Then the video will be your typical paint by numbers rap video. Bling, ho, money and wheels. Rinse and repeat until your brain cave in. Now as I said , Michael’s videos were events in itself. People waited in anticipation for his expensive videos. What we have now are videos that emulate MJ’s video but lack the “umph”. In the end, you can say Michael was responsible for the blingtastic video that we have now. Thanks for nothing dude!
DISTINCTIVE LOOK AND STYLE
GOOD IDEA
Granted this is not exactly something that was invented by Michael but he is probably the person that utilised it the most. When asked to describe Michael a few things will pop into our head

1. The one handed glittering glove
2. The fedora hat
3. The seluar senteng complete with glittering socks
4. The old fashion army jacket
5. The multitude of chains that snaked around his body
That's what makes Michael Jackson, Michael Jackson. That is why I say MJ was probably responsible for popularising the need to have that ONE DISTINCTIVE look that people will remember an artiste by. For almost 30 years, he didn’t change much of his style say when compared to Madonna. Even Elvis only invented his huge sideburns, aviator glass and Vegas style leisure suit in the final years of his life. Michael kept it up for almost 3 decades. That took commitment. I won’t be surprised if he is buried all dressed up as the picture above. That way he will be ready for that final gig in the sky. Ha ha
BAD IDEA
MJ created the template and everyone else then tried to make their own too. The key word here is "tried". Some works some don’t. Here is a list of other artistes that tried to create their own eccentric look/style in the mould of Michael.

Flava Flav – Giant watch as necklace and fake crown
Lil’ John – Crunk cup and blinged out grills

Lil Wayne – 3 syrofoam cups stacked into one another
Meanwhile in Malaysia we have put up with these people
Bandi Amok
The infamously lame "bandangan" Adam AF
I rest my case. Part deux coming tomorrow.
p/s : Remember, a younger customer always turns into a loyal customer. Remember that! Remember that!
PICTURE CREDITS
MTV
Akademi Fantasi Forum
Flickr Sembronoh
Labels: GIBI